News & Resources

HabiTerre Selected to Join the Wells Fargo Innovation Incubator Program

The Wells Fargo Innovation Incubator (IN2), a technology incubator and platform funded by the Wells Fargo Foundation and co-administered by the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL), has selected HabiTerre and six other startups to participate in the program’s twelfth cohort.

The twelfth IN2 cohort consists of seven sustainable agriculture companies focused on mitigating and adapting to the impacts of climate change on global food systems. HabiTerre and the other selected companies will receive up to $250,000 in non-dilutive funding to conduct technical assistance and field trial projects at the Donald Danforth Plant Science Center in St. Louis, Missouri, the world’s largest independent plant science research institute.

"In the face of intensifying challenges in the agriculture industry and our environment, the world urgently needs innovative, sustainable solutions,” said Trish Cozart, IN² program manager and director of the Innovation and Entrepreneurship Center at NREL. “With projections indicating a global population of 10 billion people by 2050, we must develop methods that not only increase productivity but do so without causing harm to our planet. IN² is at the forefront of this mission, supporting promising startups that are reimagining the future of food and farming."

HabiTerre will be collaborating with the Danforth Plant Science Center to host a workshop aimed at convening leading modeling, plant production process and soil scientists from both inside and outside of the Danforth network. The aim of this workshop will be to create a thought leadership paper on what the most important aspects are for a comprehensive modeling approach to quantify production efficiency and related environmental impacts, specifically as related to Measurement, Monitoring, Reporting, and Verification (MMRV) needed to support emerging environmental markets at scale. 

“At HabiTerre, we are committed to the deployment of leading-edge science and technology to support agricultural innovation in a changing climate. We are excited about this great opportunity to collaborate with world-leading researchers at the Danforth Center to bring forth the best and most scientifically rigorous approaches to modeling agricultural outcomes,” said Nick Reinke, CEO of HabiTerre. “Accurate quantification of environmental outcomes is critical to the viability of ecosystem service and carbon markets in agriculture, and these markets when properly deployed reward and incentivize farmers for their good stewardship of the land and natural resources.”

Launched in 2014, IN2’s portfolio now includes 72 startups in commercial building, affordable housing, and sustainable agriculture spaces. HabiTerre was nominated to the program by [REFERRING CHANNEL PARTNER], a member of IN2’s nationwide Channel Partner network, which includes more than 60 business incubators, accelerators, and university programs. HabiTerre underwent an in-depth selection process by Wells Fargo, NREL, the Danforth Center, and IN2’s expert industry advisory board.

“IN²’s twelfth cohort highlights some of the best startups in climate-aligned agriculture,” said Elliott Kellner, director of commercial innovation at the Danforth Center. “The selected companies have commercially viable technologies with tremendous potential to deliver environmental, economic, and societal benefits.”

Group of people from the selected sustainable agriculture companies of the IN2's twelfth cohort.

About the Wells Fargo Innovation Incubator (IN2)

The Wells Fargo Innovation Incubator (IN2) is a $50 million technology incubator and platform funded by the Wells Fargo Foundation. Co-administered by and housed at the National Renewable Energy Laboratory (NREL) in Golden, Colorado, IN2’s mission is to speed the path to market for early-stage, clean-technology entrepreneurs. Launched in 2014 with an initial focus on supporting scalable solutions to reduce the energy impact of commercial buildings, IN2 has since expanded its focus to advance technologies that address the sustainable production of agriculture and housing affordability. Companies selected for participation in the program receive up to $250,000 in non-dilutive funding from Wells Fargo, technical support and validation from experts at NREL and the Donald Danforth Plant Science Center, and ongoing connections to organizations across value chains. For more information, visit

About HabiTerre

The HabiTerre team is dedicated to making the world a better and more habitable place by advancing sustainable agriculture and land stewardship with a holistic systems approach to farm productivity and resource use efficiency. We do this by helping farmers and the ag value chain maximize profitability and resilience by reducing negative environmental impacts like GHG emissions, nutrient, soil and Soil Organic Carbon (SOC) loss, and water use inefficiencies. These capabilities and supporting technologies were developed at the University of Illinois Urbana Champaign to scalably, accurately, and cost-effectively quantify agricultural productivity and environmental impacts with the utmost scientific rigor. We use our leading-edge technology combining remote sensing, process models, and artificial intelligence to evaluate past, present and future cropland performance, including crop rotation, management history, yield, water use, nutrient dynamics, GHG emissions, and carbon sequestration. 

Share With Others

Shopping Basket

Our site uses cookies to ensure you get the best experience on our website. Learn more about the cookies in our Privacy Policy.

Receive the latest news

Subscribe To Our Newsletter