About HabiTerre
Providing Environmental & Productivity Insights for Agriculture
HabiTerre is a deep science and technology company offering a holistic approach to farm productivity and resource use efficiency. We monitor, measure, and analyze environmental impacts with the utmost scientific rigor to provide actionable insights for optimal management of land, nutrient, and water use.
What We Do
We use remote sensing, process models, and artificial intelligence to evaluate past, present, and future cropland performance, including crop rotation, management history, yield, water use, nutrient dynamics, and carbon sequestration.
From field level to global scale, HabiTerre offers critical insights to a variety of businesses throughout the agriculture value chain.
Our Story
The Challenge
The planet is increasingly challenged to provide the food and fresh water needed to sustain us. Meanwhile, businesses in the agriculture supply chain underperform because they lack key insights about land, water, and crop production. These limitations can be overcome by a combination of rich data, deep science, and artificial intelligence.
The Solution
As leading researchers at the nexus of environmental science, engineering, and AI, our founders realized that the unique mix of their cutting-edge research and proprietary technology could form the basis of a solution. HabiTerre was founded in 2019 as a spin-out of the University of Illinois to solve these problems for industry and the planet.
Our Accolades
Serving Fortune 500 clients
Exclusive IP licenses from
University of Illinois
Our Mission
We will secure a sustainable future for the planet by empowering individual players to increase their profits with better decision making around land and water resources.
Our Leadership Team
Kaiyu Guan, Ph.D
Founder and President
Nick Reinke
Chief Executive Officer
Daphne Preuss, Ph.D
Chief Business Officer
Kaiyu Guan, Ph.D
Founder and President
Nick Reinke, MBA
Chief Executive Officer
Daphne Preuss, Ph.D
Chief Business Officer
Kaiyu Guan, Ph.D
Founder and President
Nick Reinke
Chief Executive Officer
Daphne Preuss, Ph.D
Chief Business Officer
Kuang-Yu Chang, Ph.D
Carbon Modeling Scientist
Jonathan Coppess, J.D.
Advisor in Government Policy and Relationship
Trenton Franz, Ph.D
Business Development – Water Resources
Yizhi Huang
Chief Engineer
Eugene Losev, Ph.D
Director of Operations
Regina Thiel
Customer Success Lead
Bin Peng, Ph.D
Lead Scientist in Modeling
David Woodburn, MBA
Chief Financial Officer
Gary Schnitkey, Ph.D
Advisor for Agribusiness and Crop Insurance
Andrew Margenot, Ph.D
Scientific Advisor for Soil Carbon
Sibo Wang
Advisor for AI and Sensing
Jian Peng, Ph.D
Chief AI Advisor
Kuang-Yu Chang
Carbon Modeling Scientist
Jonathan Coppess
Advisor in Government Policy and Relationship
Trenton Franz, Ph.D
Business Development – Water Resources
Yizhi Huang
Chief Engineer
Eugene Losev, Ph.D
Director of Operations
Andrew Margenot
Scientific Advisor for Soil Carbon
Bin Peng, Ph.D
Lead Scientist in Modeling
Jian Peng, Ph.D
Chief AI Advisor
Gary Schnitkey, Ph.D
Advisor of Agribusiness and Crop Insurance
Sibo Wang
Advisor for AI and Sensing
David Woodburn
Business Development – Financial Markets
Trenton Franz, Ph.D
Business Development – Water Resources
Aline Glick
Head of Product and Marketing
Yizhi Huang
Chief Engineer
Eugene Losev, Ph.D
Director of Operations
Eric Mork
Business Development – Energy
Jian Peng, Ph.D
Chief AI Advisor
Gary Schnitkey, Ph.D
Advisor of Agribusiness and Crop Insurance
Sibo Wang
Chief Research Officer
David Woodburn
Business Development – Financial Markets