About HabiTerre

Providing Environmental & Productivity Insights for Agriculture

HabiTerre is a deep science and technology company offering a holistic approach to farm productivity and resource use efficiency. We monitor, measure, and analyze environmental impacts with the utmost scientific rigor to provide actionable insights for optimal management of land, nutrient, and water use.

What We Do

We use remote sensing, process models, and artificial intelligence to evaluate past, present, and future cropland performance, including crop rotation, management history, yield, water use, nutrient dynamics, and carbon sequestration. 

From field level to global scale, HabiTerre offers critical insights to a variety of businesses throughout the agriculture value chain.

Yield performance comparisons to nearby fields, showing underperformance in 2017

Our Story

The Challenge

The planet is increasingly challenged to provide the food and fresh water needed to sustain us. Meanwhile, businesses in the agriculture supply chain underperform because they lack key insights about land, water, and crop production. These limitations can be overcome by a combination of rich data, deep science, and artificial intelligence.

 

The Solution

As leading researchers at the nexus of environmental science, engineering, and AI, our founders realized that the unique mix of their cutting-edge research and proprietary technology could form the basis of a solution. HabiTerre was founded in 2019 as a spin-out of the University of Illinois to solve these problems for industry and the planet.

Our Mission

We will secure a sustainable future for the planet by empowering individual players to increase their profits with better decision making around land and water resources.

Our Leadership Team

Kaiyu Guan, Ph.D​

Founder and President

Nick Reinke

Chief Executive Officer

Daphne Preuss, Ph.D

Chief Business Officer

Kaiyu Guan, Ph.D​

Founder and President

Nick Reinke

Chief Executive Officer

Daphne Preuss, Ph.D

Chief Business Officer

Kaiyu Guan, Ph.D

Founder and President

Nick Reinke, MBA​

Chief Executive Officer

Jamie Ridgely

VP of Product & Operations

David Woodburn, MBA

Chief Financial Officer 

Yizhi Huang

VP of Engineering

Daphne Preuss, Ph.D

Board Member and Advisor 

Eugene Losev, Ph.D

Director of Operations

Kuang-Yu Chang, Ph.D

Carbon Modeling Scientist

Regina Thiel

Customer Success Lead

Bin Peng, Ph.D

Lead Scientist in Modeling

Trenton Franz, Ph.D

Business Development – Water Resources

Jonathan Coppess, J.D.

Advisor in Government Policy and Relationship 

Gary Schnitkey, Ph.D

Advisor for Agribusiness and Crop Insurance

Andrew Margenot, Ph.D​

Scientific Advisor for Soil Carbon

Sibo Wang

Advisor for AI and Sensing

Jian Peng, Ph.D

Chief AI Advisor

Kuang-Yu Chang

Carbon Modeling Scientist

Jonathan Coppess

Advisor in Government Policy and Relationship

Trenton Franz, Ph.D

Business Development – Water Resources

Yizhi Huang

Chief Engineer

Eugene Losev, Ph.D

Director of Operations

Andrew Margenot

Scientific Advisor for Soil Carbon

Bin Peng, Ph.D

Lead Scientist in Modeling

Jian Peng, Ph.D

Chief AI Advisor

Gary Schnitkey, Ph.D​

Advisor of Agribusiness and Crop Insurance

Sibo Wang

Advisor for AI and Sensing

David Woodburn

Business Development – Financial Markets

Trenton Franz, Ph.D

Business Development – Water Resources

Aline Glick

Head of Product and Marketing

Yizhi Huang

Chief Engineer

Eugene Losev, Ph.D

Director of Operations

Eric Mork

Business Development – Energy

Jian Peng, Ph.D

Chief AI Advisor

Gary Schnitkey, Ph.D​

Advisor of Agribusiness and Crop Insurance

Sibo Wang

Chief Research Officer

David Woodburn

Business Development – Financial Markets