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HabiTerre Announces New Leadership

Nick Reinke joins HabiTerre as CEO

April 5, 2022

Nick Reinke Headshot

HabiTerre is pleased to announce that Nick Reinke has joined the company in the role of CEO.

Reinke is a business leader with deep experience in agriculture, banking, and sustainability. Raised on a 4th generation family farm insoutheastern North Dakota, Reinke still makes time to help his father and brother harvest wheat, soybeans, and corn. From those farming roots, he launched a 10-year career in crop insurance and ag banking, rising to VP of Ag Insurance at Bremer Bank. During that time, he saw the growing direct and indirect impacts of climate change on the ag industry, and decided to leverage his farm background to try to make a difference at a systems scale. In service of that goal, he completed an MBA at Johns Hopkins University Carey Business School with a focus on entrepreneurship.

From there, Reinke joined the team at Truterra, the sustainability business of Land O’Lakes, where he worked with the soils team to design and launch one of the first and largest agricultural carbon programs in the US. During his time there, the program created unprecedented opportunity for farmers to market their environmental services, and generated revenue from an extensive multi-sector network including farmers, government stakeholders, NGOs, ag retailers, and Fortune 100 CPG companies.

HabiTerre was founded in 2020 by Kaiyu Guan and his colleagues at the University of Illinois-Urbana Champaign. Dr. Guan remarked, “I have been familiar with Nick’s work, and known him through industry conferences for some time, and have been excited by his passion and vision for a more sustainable planet through agriculture. I could not be more pleased that he has chosen to join us to lead HabiTerre to its next level of growth.”

Daphne Preuss previously led HabiTerre as its interim CEO. A veteran entrepreneur and business leader in the agricultural and biotech spaces, she recruited the company’s seasoned executive team, and under her leadership the company has become a leading provider of agricultural data and insights, serving a variety of companies across the agriculture value chain, and counting Fortune 500 companies among its clients.

Preuss remarked, “HabiTerre has cultivated an enthusiastic base of customers who value the accuracy and scalability afforded by our first-in-class scientific approach. With Nick’s arrival, the company is now poised for growth and will benefit greatly from his expertise in agriculture and sustainability. He’s the ideal leader to take on this challenge.” Preuss will continue to support the company as a member of its Board of Directors.

“In order to adapt to and mitigate climate change at the speed and scale necessary, accurate and cost-effective quantification of environmental impacts is a critical need faced by every industry. This work is especially challenging in the dynamic world of agriculture, and I am inspired by the efforts of the HabiTerre team to tackle this problem,” said Reinke. “Accurate quantification enables our partners to make confident decisions, report on their impacts, and provide the assurance necessary to support the development of environmental markets to provide incentive mechanisms to accelerate change.”


HabiTerre is pleased to announce that Nick Reinke has joined the company in the role of CEO.

Reinke is a business leader with deep experience in agriculture, banking, and sustainability. Raised on a 4th generation family farm in southeastern North Dakota, Reinke still makes time to help his father and brother harvest wheat, soybeans, and corn. From those farming roots, he launched a 10-year career in crop insurance and ag banking, rising to VP of Ag Insurance at Bremer Bank. During that time, he saw the growing direct and indirect impacts of climate change on the ag industry, and decided to leverage his farm background to try to make a difference at a systems scale. In service of that goal, he completed an MBA at Johns Hopkins University Carey Business School with a focus on entrepreneurship.

From there, Reinke joined the team at Truterra, the sustainability business of Land O’Lakes, where he worked with the soils team to design and launch one of the first and largest agricultural carbon programs in the US. During his time there, the program created unprecedented opportunity for farmers to market their environmental services, and generated revenue from an extensive multi-sector network including farmers, government stakeholders, NGOs, ag retailers, and Fortune 100 CPG companies.HabiTerre was founded in 2020 by Kaiyu Guan and his colleagues at the University of Illinois-Urbana Champaign. Dr. Guan remarked, “I have been familiar with Nick’s work, and known him through industry conferences for some time, and have been excited by his passion and vision for a more sustainable planet through agriculture. I could not be more pleased that he has chosen to join us to lead HabiTerre to its next level of growth.”Daphne Preuss previously led HabiTerre as its interim CEO. A veteran entrepreneur and business leader in the agricultural and biotech spaces, she recruited the company’s seasoned executive team, and under her leadership the company has become a leading provider of agricultural data and insights, serving a variety of companies across the agriculture value chain, and counting Fortune 500 companies among its clients.

Preuss remarked, “HabiTerre has cultivated an enthusiastic base of customers who value the accuracy and scalability afforded by our first-in-class scientific approach. With Nick’s arrival, the company is now poised for growth and will benefit greatly from his expertise in agriculture and sustainability. He’s the ideal leader to take on this challenge.” Preuss will continue to support the company as a member of its Board of Directors.


“In order to adapt to and mitigate climate change at the speed and scale necessary, accurate and cost-effective quantification of environmental impacts is a critical need faced by every industry. This work is especially challenging in the dynamic world of agriculture, and I am inspired by the efforts of the HabiTerre team to tackle this problem,” said Reinke. “Accurate quantification enables our partners to make confident decisions, report on their impacts, and provide the assurance necessary to support the development of environmental markets to provide incentive mechanisms to accelerate change.”

We are excited to announce our new company name, HabiTerre. The name combines the words “habitat” and “terre” (meaning “earth”), and reflects our mission to empower a sustainable habitat on Earth.

We provide in-depth intelligence for agricultural land, including crop, water, nutrient, and carbon, from aboveground to belowground. This intelligence helps different actors in the agricultural supply chain, such as food companies, farmer co-ops, water managers, and farmland investors make smarter choices for the health of their businesses and the planet.

Although we changed our name, we still have the same ownership and the same (but growing) team of scientists and business executives who share a passion to harness the power of science to build a sustainable and profitable future in agriculture.